Corporate positioning, change management and other strategic communications support
The COVID crisis has forced many companies into a ‘recalibration’ phase, with priorities being reconsidered, positioning reassessed and internal restructuring a necessity. Managing this effectively is a communications task as much as a business transformation challenge.
As well as specialising in C-Suite level consultancy, Lomond has significant experience in change management and a robust methodology for refining corporate messaging which is built around a thorough analysis of stakeholder perceptions, competitor strategies and industry trends.